Films To See In 2016 - Deadpool Special

Happy New Year!! On Wednesday I brought you Part Three of ‘Films To See In 2016’. Part Four will be focused on one film in particular, a film that fans of the comic book thought they would never see after getting fucked over in X-Men Origins: Wolverine and has had the best marketing campaigns for a film ever.

I’m obviously talking about Deadpool!!

IMAGE VIA 20TH CENTURY FOX

IMAGE VIA 20TH CENTURY FOX

Deadpool – 10th Feburary 2016

Based upon Marvel Comics’ most unconventional anti-hero, DEADPOOL tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humour, Deadpool hunts down the man who nearly destroyed his life.

The cast includes: Ryan Reynolds, Morena Baccarin, Ed Skrin, T.J. Miller, Gina Carano and Brianna Hildebrand.

IMAGE VIA 20TH CENTURY FOX

IMAGE VIA 20TH CENTURY FOX

Why Should I See It?

The better question to ask is why wouldn’t you? Deadpool is becoming one of the most beloved superheroes based solely on its marketing, the film could still be bad, but from what the trailers have shown us this is going to give Captain America: Civil War and Batman v Superman a run for its money.

It’s also a passion project for Ryan Reynolds as this is the film he and director Tim Miller always wanted to do, and thanks to leaked test footage from a year ago, 20th Century Fox decided to put this film in production and now here we are. 

IMAGE VIA 20TH CENTURY FOX

Let’s start at the beginning, when it was talked about if this film was going to get a PG-13 or R rating in North America, 12A or 15/18 here in the UK, an this announcement video popped up online which set the tone of the film and it also started this brilliant marketing campaign.

Then the first images were released, followed by the first trailer being shown at San Diego Comic Con blowing everyone away and became the talk of the whole weekend. The marketing kept on getting better as on Halloween, Reynolds went out dressed as Deadpool and was hanging out with some kids.

However, it was during the lead up to Christmas Day when things went up another gear as 12 Days Of Deadpool became the best gift for everyone. It had everything from posters to standees, emojis and even newsletters and it all ended on Xmas day with the new trailer.

IMAGE VIA 20TH CENTURY FOX

IMAGE VIA 20TH CENTURY FOX

IMAGE VIA 20TH CENTURY FOX

IMAGE VIA 20TH CENTURY FOX

It just shows having a great marketing team behind your film can make a difference because originally I was thinking this film was only going to make £80 million worldwide because he's an unknown superhero to the general auidence and the rating it would receive. However, I can now see it being pushed up to £120 – 150 million worldwide because it’ll get people to go back multiple times and they’ll take friends with them who have never heard of Deadpool.

If you want a more depth look and see some exclusive images, go a buy this month’s issue of Empire Magazine. I’ll let Deadpool tell what’s inside.